Don’t believe the hype, Marketing 101 for Product Managers

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Credit: Scott Adams
I’ve been thinking a lot about marketing and distribution. In this day and age, it’s pretty clear that distribution wins everything. This is also an area where I see a lot of snake oil. Everybody is trying to sell you something that promises great ROI.
 
You need a simple structured framework to think through distribution and marketing. It is a mistake to directly jump into tactics. Should I do search? Should I try podcasts? Should I hire a marketing agency to do everything?
 
This is putting the cart before the horse.

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