I’ve been thinking a lot about marketing and distribution. In this day and age, it’s pretty clear that distribution wins everything. This is also an area where I see a lot of snake oil. Everybody is trying to sell you something that promises great ROI.
You need a simple structured framework to think through distribution and marketing. It is a mistake to directly jump into tactics. Should I do search? Should I try podcasts? Should I hire a marketing agency to do everything?
This is putting the cart before the horse.
Continue reading “Don’t believe the hype, Marketing 101 for Product Managers”