Monetary Musings

Millennials, do financial service providers think you are dumb?

Betterment the Roboadvisor had an interesting product announcement – called Smart Saver. I was pretty psyched – was it a deposit account? Are they getting into the bank game?

I was sorely disappointed. The product is effectively

However, the marketing of this product is a work of art. The key messages are

Millennials, I think you are smarter than this. This product is not

Goldman Sachs (Marcus) provides a nice vanilla high yield savings account at 1.85%. Why not just do that? No fees and its FDIC insured. Ah Rohit, but what about the tax advantages of the Betterment product. The math here again doesn’t hold up. The projected yield for the Betterment Smart saver is 2.03%. Subtract the 0.17% in expense ratios and the additional 0.25% betterment charges, your yield drops to 1.61% – again this is projected.

How does Marcus compare? Let’s see how this works out in California the highest tax rate state. For a single filer, the state tax rate is 10.3% for $52K-$268K of income. This translates into an expense ratio of 0.19% which results in Marcus yielding 1.66%. In my book 1.66%>1.61% and that too the 1.66% is RISKLESS.

Gotta hand it to betterment tho, they managed to add a nice fee to cash without calling itself a money market fund. Central bankers have been trying to do this for years post-2008 financial crisis – what was really missing was the marketing!!

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