Continue reading “Don’t believe the hype, Marketing 101 for Product Managers”
Tag: sales and marketing
GM chronicles : A product guy learns about sales and marketing
So I’m a GM now :). Learning by writing is my thang so the next few posts will be about all things GM. Hopefully, fellow GMs and my core constituency of product folks will find this interesting and useful! The GM role in tech companies is a broad role that is accountable for a commercial (revenue and or profit) number. A GM has three levers of Product, Sales, and Marketing to achieve this outcome. Coming from a product and engineering background it was instructive to me to understand how sales and marketing differ from the product and engineering function. These are my observations/learnings from the few months on the job!
Continue reading “GM chronicles : A product guy learns about sales and marketing”