Product engagement is a hot topic. As a product person, you are always looking for the quantifiable metrics that indicate that your product is solving your user’s problem and that you are on your way to product market fit.
The conventional metrics for product market fit usually sound like the below with the trend line going up and to the right
- User engagement measured by DAU MAU
- Time spent on your product (Session time)
- Core loop (# of times your core customer value transaction is executed)
An area which I’m deeply interested in is – do these same metrics hold true when we are dealing with anything related with money? Our relationship with money is very complicated. In silicon valley we see everything as a technology problem, is that true with money? is the success of digital products that deal with money more of a behavioral finance problem than a technology problem?
Continue reading “Investment products are counter-intutive| do conventional engagement metrics matter?”