Investment products are counter-intutive| do conventional engagement metrics matter?

Product engagement is a hot topic. As a product person, you are always looking for the quantifiable metrics that indicate that your product is solving your user’s problem and that you are on your way to product market fit.

The conventional metrics for product market fit usually sound like the below with the trend line going up and to the right

  • User engagement measured by DAU MAU
  • Time spent on your product (Session time)
  • Core loop (# of times your core customer value transaction is executed)

An area which I’m deeply interested in is – do these same metrics hold true when we are dealing with anything related with money? Our relationship with money is very complicated. In silicon valley we see everything as a technology problem, is that true with money? is the success of digital products that deal with money more of a behavioral finance problem than a technology problem?
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Idea killers, how to bounce back

whats-happening-here-concerns-me-enormously

A key skill in my opinion as a product person is to identify “idea de-railers”. Idea de-railers are specific phrases used to block ideas from going further. Once you can identify this pattern, it’s much easier to plan around it, and as leaders attack it head-on. Below follow some choice de-railers from my collection.

Obvious disclaimer, Yes product managers should be empathetic, yes everybody in the company is driving towards the same thing so idea-derailers seems a bit harsh of a characterization, yes this is not ideal company culture, yes yes yes. However, reality is an approximation of the ideal, it always helps to understand human behavior (good and bad) and have a plan to tackle. These are just techniques that have been useful to me 🙂  Continue reading “Idea killers, how to bounce back”