In the last post, I highlighted that SMB’s are mostly a long tail business with a majority of the market at the smaller end of the spectrum. An insight that I did not appreciate going into this market is the amount of sensitivity to price. The statement that “There are three things that are most important in SMB, price, price and price” is 100% true! With most small businesses being small and not really in it to grow this price sensitivity makes a ton of sense. So if you are a startup in this space you come across an interesting squeeze.Read More »
You’re the first PM at a startup. You are a small company with one product, searching for product market fit. You grind and preserve and you achieve the holy grail of product market fit. CEO walks over and says “It’s time to start scaling, give me a plan, how are you going to scale the product management team? Let’s chat in a few days”. At this moment you are probably thinking “whoa what? team? There is going to be more of me (PMs)?”
How can I do it? So many questions. Where do I start? How do I hire? What do I do?
Have no fear, read on.
The Myers Briggs Type indicator (MBTI) is used to understand your personality type. The idea behind the indicator is that if you understand your personality and default preferences then you are able to play to your strengths. In addition, by knowing your team’s preferences, you can communicate better with your teammates and thus become a high performing team.
So you need to hire a PM or build out a PM team. Where to begin? What are some best practices? WHAT TO DO!
Fear not, this four part series will give you a framework along with an operational guide to getting it done. These posts are a result of all the mistakes that I have made and the learnings that I have painfully gained 🙂
This four part series will cover
- What it is that you really need? This post.
- Creating the hiring process
- Executing to the process
- The post interview experience