Don’t believe the hype, Marketing 101 for Product Managers

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Credit: Scott Adams
I’ve been thinking a lot about marketing and distribution. In this day and age, it’s pretty clear that distribution wins everything. This is also an area where I see a lot of snake oil. Everybody is trying to sell you something that promises great ROI.
 
You need a simple structured framework to think through distribution and marketing. It is a mistake to directly jump into tactics. Should I do search? Should I try podcasts? Should I hire a marketing agency to do everything?
 
This is putting the cart before the horse.

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No place like home – A look into Zillow (NYSE:ZG)

I’ve often talked about 10K’s as being the perfect way to get up to speed in a new industry. Once a month a few of us PMs get together and do a deep dive on a particular company via its 10k. We call it our “10K a month” club :). Drop me a note if you want to be added to the group, the more diverse viewpoints the better the learnings! Last month we researched and chatted about Zillow. Highlights from our conversation follow.Read More »

Lessons learned in SMB fintech

In the last post, I highlighted that SMB’s are mostly a long tail business with a majority of the market at the smaller end of the spectrum. An insight that I did not appreciate going into this market is the amount of sensitivity to price. The statement that “There are three things that are most important in SMB, price, price and price” is 100% true! With most small businesses being small and not really in it to grow this price sensitivity makes a ton of sense. So if you are a startup in this space you come across an interesting squeeze.Read More »

Scaling product teams the structured way

You’re the first PM at a startup. You are a small company with one product, searching for product market fit. You grind and preserve and you achieve the holy grail of product market fit. CEO walks over and says “It’s time to start scaling, give me a plan, how are you going to scale the product management team? Let’s chat in a few days”. At this moment you are probably thinking “whoa what? team? There is going to be more of me (PMs)?”

How can I do it? So many questions. Where do I start? How do I hire? What do I do?

Have no fear, read on.

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The ultimate guide to product management hiring, Part 1 : Strategy

So you need to hire a PM or build out a PM team. Where to begin? What are some best practices? WHAT TO DO!

Fear not, this four part series will give you a framework along with an operational guide to getting it done. These posts are a result of all the mistakes that I have made and the learnings that I have painfully gained 🙂

This four part series will cover

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